Body Mass Index (BMI) differences in the perception of advertisement campaigns: healthy eating and anti-obesity

Duration: >10 minutes

Number of sessions: One

Location: Eleanor Rathbone Building

You can take part if you meet these criteria:

  • Overweight or obese
  • Age 18 or over

You cannot take part if any of the below is true:

  • Wear glasses (contact lenses not included)

Study description:

The study will first require participants to have their BMI calculated, before being placed in front of an eye tracking machine. 

Following this, images will appear on a computer screen and the eye tracker will simply detect natural eye gaze and see which of the images participants focus on most predominantly.

Researcher: Maddy Ashurst,

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